On the internet there are many social “media” networks where one can participate. Twitter, Facebook, LinkedIn, Tumblr, WordPress, Pinterest, Google plus, and Whatsapp are a few in which I participate. Each one serves some particular purpose and provides a unique value proposition to me.
With Facebook, I keep in touch with my friends and family and a few professional contacts. With LinkedIn, I connect with my professional contacts. With Twitter, I keep in touch with influencers in areas such as Economics, Finance, Technology and Entrepreneurship, and , I try to build an audience for my work. On google plus, there is no particular preference. Anyone whom I choose to email using gmail, or, anyone who happens to be in my adddress book automatically connects to me on google plus. With Tumblr, I try to maintain an active blog on technology, products and entrepreneurism.
While social media participation can be a big time and productivity killer, it is also possible to use this powerful technology to promote to one’s ideas (or business). On social networks, it is possible to actively and passively solicit feedback for your work.
For example, your blog post about a book – could help someone make a purchase decision. A photo that you share on Facebook could inspire someone to visit the gymnasium. An article you write and share via tumblr, could influence others to read it.Some of these thoughts and ideas, which could be converted into “posts”,“comments” or “tweets” could help other people to make real life decisions of economic value. With whatever action you take on social media, the reach is so much more, and the impact is so much higher – given the time you spend to make the impact.
Social networks give ordinary voices the “Power”, if used properly. That is why technology is so empowering. Ofcourse, as with any *fair use* technology, there are also negatives to this, which I shall post in a later article.
One problem I see with maintaining an active status on multiple networks, is the ability to update myself of happenings on all of these networks at once. I have to login to each one separately and use different UI flows to get to updates on my networks.
It may be time to have a service that enables a user to track one’s activity across networks, and, be able to optimally promote one’s work – virtually free of cost. No single service exists today to do this. Is it time for a “ Network of networks” which could give users seamless visibility into their networks?
Today, there are services which accomplish parts of such a grand plan.For example IFTTT.com – an acronym for “If This Then That” creates a mechanism for users to share their posts across networks. Another service Klout.com (which was recently acquired for 200 m$) tries to create an “Influence” score for each individual based on social media activity across networks.
I find these efforts interesting – since they are baby steps attempting to unify one’s network identity on the internet. There might be more *unifying services* that I am unaware off too.